How a real estate company works is an often overlooked aspect of the job, but it’s important to understand how your employer handles things from contracts and fees to training and marketing.

The best way to figure out how a real estate company is doing its thing is to ask questions and do your research. Here are a few things to look for:

First and foremost, the company should have a good online presence. Check their website, social media and blog to see if it’s well-optimized and updated regularly.

It’s also a good idea to get a feel for their office and culture. This will help you decide if the company is a match for your personality and work ethic. Read more

A top-notch broker may also provide some of the coolest business tools and technologies in the industry, from CRM solutions to automated task tracking systems.

As for marketing, you can expect to see plenty of advertisements, property listings and open houses, as well as the occasional real estate mailer. However, the best real estate marketing is a little more subtle than that.

The ol’ fashioned sign up form is still a go to for many agents, but other than that, the biggest challenge comes from managing a growing client base.

Getting your name in front of the right clients is no easy feat, but a strong relationship with them can pay off handsomely down the road. The best way to accomplish this is to start by establishing trust with your existing clients.